Conference
Schedule
Emerging Faces in Hispanic Advertising
University of Texas at El Paso
September 18-21, 2008Thurs., Sept. 18
|
3:00 p.m. - 5:30 p.m. |
Conference Registration
Student Union Building, Third Floor Foyer
University of Texas at El Paso |
|
5:30 p.m. - 7:30 p.m. |
Bienvenidos! Welcome Reception
Stanlee and Gerald Rubin Gallery
University of Texas at El Paso |
Fri., Sept. 19
Morning Sessions – all events
staged in the Tomas Rivera Conference Center, Student Union
Building
|
8:30 a.m. |
General
Session/Opening Remarks |
|
8:45 a.m. |
Featured
Presentation - Account Planning -
Developing a Strategic Vision |
|
10:00 a.m. |
Morning
Networking and Refreshment Break |
|
10:30 a.m. |
Panel
Discussion - Becoming a
Strategic Thinker |
|
11:45 a.m. |
Meet the
Speakers |
|
12:15 p.m. |
Luncheon
and Keynote Presentation -
Turning Vision into Reality: Moving from Strategy to
Execution |
Afternoon Sessions
|
1:30 p.m. |
Panel
Discussion - The Big Idea: a
look at the creative message, what’s hot, what’s not,
what rocks with the Hispanic Consumer |
|
2:45 p.m. |
Afternoon Networking and Refreshment Break |
|
3:15 p.m. |
Featured
Presentation - Adding the Extra
to Ordinary for Extraordinary Creative Results |
|
4:30 p.m. |
Meet the
Speakers
Student Portfolio Review |
|
6:30 p.m. |
A Taste
of Texas
Networking Dinner/Entertainment at Cattleman’s
Restaurant, Fabens, TX |
Sat., Sept. 20
Morning Sessions - all events staged in
the Under Graduate Learning Center, UTEP Campus
|
8:30 a.m. |
General
Session/Opening Remarks |
|
8:45 a.m. |
Panel
Discussion - Reaching the
Hispanic Consumer with Traditional Media |
|
10:00 a.m. |
Panel
Discussion - Reaching the
Hispanic Consumer with New Media |
|
11:15 a.m. |
Meet the
Speakers and Refreshment Break |
|
11:45 p.m. |
Keynote
Presentation - Redefining the General Market:
Hispanics - Population Growth
Drivers and How to Attract Them |
|
12:30 p.m. |
Conference Luncheon and Networking |
Afternoon Sessions
|
1:45 p.m. |
Panel
Discussion - Innovative Media
and Consumer Research Opportunities for Hispanic
Advertising |
|
3:00 p.m. |
Meet the
Speakers and Refreshment Break |
|
3:30 p.m. |
| Roundtable
Discussions |
| |
Account Planning
Creative Strategy
Media Strategy
Media Research |
|
|
4:30 p.m. |
Student
Resume Review |
|
5:30 p.m. |
Go
Miners!
Networking Dinner/Entertainment (UTEP Tailgate Party &
Football Game) |
Sun., Sept. 21
Morning Sessions - all events staged in
the Tomas Rivera Conference Center, Student Union Building
|
8:30 a.m. |
Breakfast - The Hispanic Market
– Emerging Opportunities for Hispanic Advertising |
|
10:15 a.m. |
Employment Opportunities for Soon-to-be and Recent
College Graduates |
|
12 Noon |
Conference concludes for general conference population
For students only: Reception with Recruiters |
REGISTER TODAY |
